From Marketing Promise to Proof: Mastering the Challenges of Your Claims

Free Webinar

June 10 2025   |  3 p.m. CET    |   45 minutes 

This webinar is dedicated to food supplement claims and their variety (nutritional, beauty, health...) and aims to provide the essential keys for classifying each type of claim to properly define what is legally permitted. It will highlight the critical alignment between marketing and regulatory teams to ensure product compliance without compromising creativity. Marketing messages often face issues due to a lack of evidence or justification. Yet, it is crucial not to make misleading or miraculous promises, but rather substantiated ones. 

🔍 What You'll Gain:

• Claims and Regulation
• Types of Acceptable Justifications, Including Consumer Panels
• Case Studies: “Compliant” vs. “Non-Compliant”
• Special Focus on Social Media and Communication Obligations